The climate crisis demands urgent action. But its scale can feel overwhelming. To make the issue more relatable, we encouraged people to focus on their own backyards and home shores. The Trash-free Holiday Memories campaign highlighted iconic Finnish landscapes, showing how they could look if water pollution goes unchecked. Retro-inspired patches added a gentle, engaging touch. The message was personal and impactful—so much so that the poster could easily hang on a cottage wall or an outhouse door.