![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/1ea29b25-5eb9-41c8-b617-27ffbfbcd595_rw_1920.jpg?h=fd72cad12ba7949caea76035cfd2f80f)
Product photography for an ice cream brand
We wanted to create an unique photographic style which differentiates Classic from other ice cream brands: when a competitor smooths and polishes, the Classic will splash and blow but in a very tasty way, of course.
My role: Art Director / Concept design
Team: Kuisma Väänänen, Sari Kelkka, Kasper Hilden, Christina Nelskylä, Kalle Sirkiä & Cathy Lagus + photographer: Katri Kapanen
Agency: Mirum Helsinki
Year: 2019
Team: Kuisma Väänänen, Sari Kelkka, Kasper Hilden, Christina Nelskylä, Kalle Sirkiä & Cathy Lagus + photographer: Katri Kapanen
Agency: Mirum Helsinki
Year: 2019
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/0fa30cfe-5562-4116-9fc8-a8acfb9a706e_rw_1920.jpg?h=0597c38c2ea34ee8c8fe80aa5a7b12cf)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/61694811-d0e5-411d-b6e9-99b9ee07bdfd_rw_1920.jpg?h=09276c9820538c3e774dd085a0b1f36f)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/147c342d-2d9b-41ae-88f2-847c074c81ff_rw_1920.jpg?h=025d50d5fda41487ed55c3ca225b9ad1)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/a16f921b-a1e2-4000-9c78-d67f9cdef132_rw_1920.jpg?h=447917be587b600537ba17387791ac3d)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/07bd05b4-ea19-41bb-b6ed-52d9762d2e3e_rw_1920.jpg?h=b56fc6e3d02f126f9395d84eaf830ec8)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/107086c7-3765-404f-8850-e8753a33bf8c_rw_1920.jpg?h=d5aba78bbf813b3e13999a6f6f45885d)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/9491b6ed-b173-4af9-9828-b9d23780f113_rw_1920.jpg?h=fbb5085f9891cea87d5582330bce340c)
Outdoor
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/2bb0b1b5-276c-4fe4-bb03-bd5eb18a5d58_rw_3840.jpg?h=35dadd2afce2239f719f5feb02fc9a9c)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/ede2ca91-ea76-4b01-bce3-c316659dc50c_rw_3840.jpg?h=04bd002cb04ece7052f064f2e982a9ee)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/14ab7458-2ad2-4a6d-a5b8-706fe3b92752_rw_3840.jpg?h=8108353a763be45c80dfad2f513ef381)