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A bed without a home – a campaign to raise awareness of homelessness
No Fixed Abode (Vailla Vakinaista asuntoa ry) is a Finnish NGO with the aim of reducing homelessness and improving services for homeless people. In a welfare state like Finland, homelessness is often invisible – out of sight, out of mind. That's why we created a campaign to raise awareness and make homelessness visible by placing empty beds on benches and in parks throughout the nation's capital.
My role: Art Director / Concept design
Team: Akseli Kouvo, Kuisma Väänänen, Jani Leppänen, Anna Halvari, Saara Iivari & Henna Siitonen + photographer: Benjamin Ilmoni
Agency: 358
Year: 2021
Team: Akseli Kouvo, Kuisma Väänänen, Jani Leppänen, Anna Halvari, Saara Iivari & Henna Siitonen + photographer: Benjamin Ilmoni
Agency: 358
Year: 2021
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/498e03c0-5589-4548-8942-48c0d90d2993_rw_1920.jpg?h=f1e1dc3cdb0cb7088532e8bf30b34159)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/ba8352dc-3795-49ac-9cba-7f0b99c76308_rw_1920.jpg?h=c7533914bda0ddba098f392ee091d68d)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/14b1f5ee-ff6d-4f0f-8a62-80433e1be5b5_rw_1920.jpg?h=4363bfa6f413b330e5ca8e02ac3156ca)
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/868af2e7-7476-4c4b-97a6-843e65421fa0_rw_1200.jpg?h=5da0ea1469d81525a753f037eb34be56)
Results
Besides the social media buzz the campaign was covered by several different medias and the organization got
many new donators. For a tiny NGO with a zero media budget this result is a huge success!
many new donators. For a tiny NGO with a zero media budget this result is a huge success!
![](https://cdn.myportfolio.com/e5a7ce9784fbc2c6c8b3ac7051294961/ec25e8ae-9c4e-4da1-94a9-b043c0f2112d_rw_1920.jpg?h=cddbeeaccb6685811035d9ec639931f6)