Catch & recycle – a campaign for cleaner waters
Rapala, the world-famous manufacturer of fishing lures, and the Finnish NCO Keep the Archipelago Tidy Association teamed up to launch a campaign reminding fishers to collect their trash while and after fishing. The campaign encouraged people to post images of their "catch of the day" on social media, and the goal was achieved without spending any money on media. By catching and recycling, we can all help keep our waterways clean!

Team: Kuisma Väänänen, Akseli Kouvo, Taneli Väisänen, Anna-Leena Mitro, Ida Sandberg & Veera Säilä
My role: Art Director / Concept design
Year: 2022

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